From roses, Gucci flip flops, praying hands, fried foods, codeine, or any catchphrase like “It’s Lit,” the wearer becomes a placeholder of culture and a tangible, real life trending alert. Because of this effort, an individual’s attempt to stake a place in the roster is automatic—you win the brand, you win its friends, you win yourself.
An essay by Charlie Kane on the rebranded “dad hat,” and how, like Normcore, it suggests something about a millennial need to adapt and be accepted, rather than stand out.
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